Is a Vitamin C serum a part of your skincare routine? If not, it should be. Because just like it sounds, SE YUM helps to seal in all the goodness of healthy skin.🍋  And you can't go wrong with our Vita C Serum. This antioxidant radiance-boosting treatment contains a 10% potent vitamin C level combined with a clarity complex. Plus, it is oil-free to eliminate inflammation and clog pores. Trust me; this will be your best Anti-aging skincare investment that you will not regret.  

The Vita C Serum is made to penetrate the skin deeply with the active ingredients of vitamins C and E. In addition to the vitamins, the serum has tons of antioxidants that help the skin to repair itself. White tea extracts also provide excellent soothing benefits that help fight off irritation and pesky bacteria. This serum is best used twice daily after using the Vita C Cleanser on your skin in the morning and at night. Contrary to popular belief, wearing antioxidants at night still helps you fight sun damage the next day as your body stores antioxidants. But the whole must-apply-only-in-the-morning rule? Strike it. There are new rules at play. After cleansing, use tow droplets on your damp face and neck. Smooth the serum into your skin and watch the instant glow.

CLICK BELOW TO WATCH HOW TO GET THE BEST OUT OF YOUR VITA C SERUM

The Director of Cosmetic and Clinical Research at Mount Sinai Hospital in New York raves about the benefits of vitamin C serums. He says, "Because vitamin C serum helps protect your skin from free radicals, most dermatologists have recommended applying it in the morning to prevent damage during the day," says Dr. Zeichner and chances are the back of your bottle does, too. "But given the newest data, which shows that UV damage continues for hours after you've left the sun, perhaps we should also be using antioxidants, like vitamin C, in the evening to fight post-sun sun damage." 

For an extra age defying boost try using the Jade Roller . Science just validated using facial rollers can increase blood flow by 20%, giving you a healthier glowing complexion.

I love spending time at the beach, the warmth of the sun, sand on my feet, and saltwater energizes my soul. Unfortunately, a day at the beach can wreak havoc on our complexion. Thankfully, there are ways to get and keep your summer glow.

Beauté Beach Skincare Routine.

BEACH BEHAVIOR
First things first: let's keep it clean by getting rid of the sand, sweat, and grime that settled on your skin. I recommend, every 2 hours, take a damp washcloth and the Vita C Cleanser. The benefits of the Vita C Cleanser removes dirt without stripping your skin naked of the natural oils it needs to stay moisturized while preventing clog pores and breakouts.

Second: Beach skincare is all about sunscreen and moisture. Pile on the invisible Vita C Moisturizer with SPF 50 at least 20 minutes before leaving the house and reapply every 2 hours – or after swimming, sweating, and cleansing with the Vita C Cleanser. Don't forget your ears and your entire neck front and back! I know it is a pain in the butt to do while enjoying your day, but keep in mind, you're exposing almost your skin harsh UV radiation that fries your skin and gives you wrinkles, dark spots, and – in the worst-case scenario – cancer. Yes, Good black don't crack, but it can get skin cancer.

EVENING BEHAVIOR
Before going to dinner and watching the sunset with your family, do a boost cleanse: Add two drops of the Vita C Serum to the Vita C Cleanser to remove impurities, boost collagen, and brighten your skin.

Then apply two drops of the Vita C Serum to instantly boost the photoprotection, replenish lost collagen, and fight wrinkles.

How often do you wash your face with a cleanser? Almost all of us wash our faces when we wake up as part of our morning routine, but did you know you should wash your face with a cleanser twice a day? Think about it, you put on makeup and spend all day outside with pollutants. Your skin is exposed to so much within a day. Taking the time to cleanse twice a day or whenever you hop in the shower will significantly improve your skin's clarity and overall health.

Our Vita C Cleanser is a gel exfoliator cleanser packed with vitamin C harvested from orange peels. The orange peels naturally brighten skin and enhance collagen production, leaving your skin moist and supple. The cleanser helps illuminate the skin, and it is also loaded with sources of antioxidant protection, anti-inflammatory elements, and anti-bacterial benefits. Your skin will be just as healthy as it looks as the ingredients get to work.

You can cleanse anytime you feel the need to; it's best to do this in the shower as the steam will open up pores and loosen buildup. The gel exfoliator is gentle enough to be used daily and leaves the skin silky soft to the touch. Dampen your skin before applying the product. Gently work the cleanser from your problem areas then around your face and neck. Massage the cleanser into your skin and take this time to ensure your skin gets a thorough clean by doing so for at least 2-3 minutes. It takes time for the cleanser to work all of its promised magic. When you're ready to rinse, avoid hot water that can irritate the skin. Instead, set your taps to lukewarm and stop when you no longer feel the exfoliating elements' grittiness. Tap your face with a damp towel to ensure it is completely off! Click video below to watch my process. 

This process only takes a few minutes, don't be afraid to take your time and thoroughly clean your skin. The result of this process is a cleansing routine that gets deeper into the pores, removing impurities and fully restoring the skin after contact with makeup and contaminants. Being intentional about cleansing your skin is an act of self-care we should all indulge in.

Because Sarah Breedlove aka, 

Madam C. J. Walker paved the way. 

Hello, I am Kimberly Hairston-Hicks,  

I started the Good Beaute' Company because after working for 15 years in the Beauty Industry and fighting a losing battle for inclusion for Black Women, I knew it was time to give Black Women the meaningful research, product development, and elevation we deserve.

As a Black Woman and in celebration of the upcoming Juneteenth holiday, I know my dream became a reality because of Madam C. J. Walker paving the way for Black-owned business owners such as myself.

Madam C.J. Walker rose from poverty in the South to become one of the wealthiest African American women of her time, with $1.25, launched her own line of hair products and straighteners for African American women, “Madam Walker’s Wonderful Hair Grower.” She inspired black women to embrace their beauty and she used her position to advocate for the advancement of black Americans and for an end to lynching.

Thanks to Madam C. J. Walker, for laying out the blue print on how to become a social entrepreneur, I now can provide you with the first Vitamin C Skincare Collection Formulated, Tested, and Proven effective for melanin enriched skin and we promise to;

1. Inspire Black Women to embrace their unique beauty and to cultivate a healthy, happy, and good life!
2. Deliver high-performance skincare products that will provide noticeable results for melanin enriched skin types.
3. Donate $1.00 to a non-profit on every product sold that supports educating young Black Women.

God Bless and Stay Safe,

Kimberly 

I know that we continue to be heartbroken by the senseless deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many of our people, not to mention our new reality dealing with COVID-19.

As Black women, our role in all of this can take a significant toll on our mental health, and right now, self-care is so important. Taking a few steps back from the chaos in the world and making intentional efforts to care for yourself is crucial to maintaining your mental health during this time. Here are some of my favorite self-care tips that have kept me from being overwhelmed and sad during these dark times. 

SELF-CARE TIPS

Take 10-15 minutes a day to reflect and be grateful: 

Instead of focusing on everything that is not going right in these moments, try starting a gratitude journal to focus on what is and has gone right. I set aside moments every day to be thankful for the things and people that bring me joy. This has done wonders for my mental health. Using this time to reflect on the things that brighten my day and memories that make me smile have made all the difference. 

Start a garden:

I’ve started a garden! The weather is warming up, and I figured why not make some use of the sun. Mine is outside, but there are options for indoor gardens too. Either way, you’ll have to figure out what lighting, soil, and space your desired crops will require. Alternatively, if harvestable aren’t your thing, you can always plant flowers instead! Check out this video of my little patch!

Spa at home:

Part of self-care is being kind to your body. Although we physically cannot make it to the spa, we can still bring the spa in our homes. I usually pick a time when things have settled down in my house (often when my husband and daughter are out of my hair), so I can wind down without interruption. I like to run myself a bath or prepare a steamy shower with my favorite body washes. I light some candles with relaxing scents to set the mood all around the bathroom. During my spa day, I like to go all out and take the extra time to exfoliate my body (give our Vita C Citus Coconut Body Polish a try!). I finish your spa day with your skincare routine with my Vita C collection. Taking intentional moments for yourself during these times has helped me get through it. 

Stay safe and be well!

CODE: STAYWELL

Resources:

Center for Disease Control and Prevention 

World Health Organization 

Mental Health 

Read more

A New Year and A New You! How to use the 7 Principles of Kwanzaa to improve your life!

Do you know the meaning of Kwanzaa? It is an African-American celebration of life from 26 December to 1 January, created by Dr. Maulana Karenga in 1966 as a ritual to welcome the first harvests to the home.     Dr. Karenga created this festival for Afro-Americans as a response to the commercialism of Christmas. 

Many moons ago when I was an undergraduate at Kean University, I had the pleasure of meeting Dr. Karenga. I was only in the baby stages of self- awareness and I had no clue about the importance of celebrating our culture, both ancient and current. Now, I fully recognize that many of our issues within the Black Community begin with the LACK OF SELF LOVE AND AWARENESS!

As I approach 2020, The beginning of a New Year and New Decade I started to reflect on how I can better serve my community, my family and myself. So I decided to start with the 7 Principles of Kwanzaa as my Guide! Here are a few recommendations to start living your best life!

Day 1: Umoja: (Unity): To strive for and to maintain unity in the family, community, nation, and race.

• Create a Family (OR Personal) Mission Statement.
• Host Soul Food Sunday Meals with Family and Friends.

Day 2: Kujichagulia (Self-Determination): To define and name ourselves, as well as to create and speak for ourselves. I love Miss Universe Zozibini Tunzi, her refusal to wear a wig or a weave and embrace her natural hair and still win the crown is an inspiration to all of us to embrace our beaute' EVERY DAY!

• Create A SELF LOVE Affirmation board! 
• Pay a woman a compliment and mean it!
• Embrace Aging. 

Day 3: Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers' and sisters' problems our problems and to solve them together. As a way to uplift the community my company donates $1.00 of every sale to a nonprofit that is dedicated to promoting education and empowering black girls. But giving back is more than just donating money! 

• Volunteer at least once a month. 
• Donate old stuff that you know you no longer need!

 Day 4: Ujamaa (Economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.

• Support a Black-Owned business.
• Start your own Business!  

Day 5: Nia (Purpose): To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness. 

• Bring traditions like Kwanzaa to the spotlight as a way to remind us of just how beautiful our heritage is. 

Day 6: Kuumba (Creativity): To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.

• Recycle! Recycle! Recycle! Mother Earth Deserves it.
• Clean up your local park and neighborhood.

Day 7: Imani (Faith): To believe with all our hearts in our people, our parents, our teachers, our leaders, and the righteousness and victory of our struggle. 

• Pray without ceasing!
• Meditate and listen to God.

Happy 2020! May God bless you and your family!

 It’s the most wonderful time of the year, but it can be stressful! Regardless of what you celebrate and how you celebrate, we can all agree on how hectic the holiday season can be. Between shopping, traveling, and hosting, it becomes easy to neglect ourselves. Here are a few selfcare tips to allow you to enjoy each moment in fullness and keep you looking Good, Beauté. 

 Stick to your routine and then some. Between flights and constant changes in scenery, it can be easy to slip up on habits, even if you’ve been doing them. It is perfectly fine to set reminders to complete your skin regimen. Late nights and even earlier mornings may through your schedule off. The key to keeping your skin supple and fresh is to be as consistent as possible in your skincare regime.  

1. Take off that makeup. It is no secret that the holidays are full of unconventional hours that result in passing out at the end of the night from sheer exhaustion. Before you crash, remember to remove your makeup. Allowing makeup from the day to sit on your skin as you sleep will clog your pores and increase the likeliness for acne and other unsightly blemishes. Use the Vita C Cleanser to gently exfoliates, dissolve dull surface cells, as it supports collagen, reduces dark spots, and nourishes your skin.
2. Baby, it’s cold outside, so moisturizing. Flights and cold weather together are a recipe for dry and dull skin. High altitudes reduce blood flow to the face, which can snatch your glow. Use two pumps of our Vita C Serum before your flight to keep the glow going.
3. Stay hydrated and Protected. Alcohol, seasonal drinks, and everything but water will be circulating. Be sure to maximize your water intake, at least 3 liters every day and wear your Vita C SPF 50 Moisturizer (even in a winter wonderland). Don’t let chilly temps, clouds or even snow fool you. Those UVA rays are just as damaging in the winter as in the summer.